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10 Internal Communications Best Practices to Follow at Work

Deficient internal communication kills productivity. Learn how to optimize staff interactions for workplace efficiency.

Katya Hill

Director of Marketing](/content/blog-authors/katya-hill/index.html)

min. read

August 18, 2023

Effective communication is critical in getting anything done as a team. Many cases prove it — from the clogged telegram lines on the Titanic to the infamous story of the tower of Babel. Without adequate interactions between parties, no communal project can succeed.

This is no different in the modern workplace. This article will show you ten steps to building an efficient office through improved internal communications.

Importance of Internal Communication

Many businesses are looking inwards and tinkering with their internal communication strategies and tools to enhance efficiency. That is a necessary step when you realize the impact of your method of delivering information to your employees.

According to a Forbes survey, 49% of workers believe ineffective interactions reduce their productivity, and we agree. Business performance can be affected by many factors, but an enhanced internal communication plan positively impacts all of them. Here are a few ways that happen:

• Improves Access to Information: Optimized internal interactions give your employees all the information needed to perform their duties.
• Creates Engaged Staff: Effective internal communication creates workers who are fulfilled with their work and more likely to stay with the company. That reduces employee turnover.
• Enhances Company Culture: With effective communication, all employees can be aligned with the company's goals.
• Increases Client Retention: Engaged staff can significantly boost your customer experience, increasing client retention and profits.
• Defuses Crises: In an emergency, clear and concise communication is vital to weather the storm. It also helps you control the narrative, ensuring your business's image remains untarnished.

What Are the Ten Steps to Improve Internal Communications?

No two establishments can have identical communication needs. Small, local businesses would be less worried about their interactions than large multinational enterprises. However, despite the company's size, information should be passed with the pillars of internal communication in mind.

What are the pillars of internal communication? You ask. These are three simple tenets you should keep in mind with every employee interaction. They are: Inform, Educate, and Engage.

You should inform your employees about new developments and educate them on the company's products and services. You should also aim to keep them engaged as that would increase their productivity.

Here are 10 best practices that follow these pillars that you can implement in your workplace for enhanced communication:

1. Invest in Proper Communication Tools
   This is the first item on this list for a reason. Many businesses still rely on outdated internal communication software. They try their best to shoehorn all their company needs into these inadequate tools but only succeed in hampering their performance.

Sometimes, a complete overhaul is the best way to improve your internal communications. Moving from outdated software to a modern tool like Assembly will make a significant difference.

2. Educate Employees on Communication Resources
   The communication landscape is ever-changing, with new ideas and concepts being unveiled daily. The best way to stay ahead is to keep yourself, and your employees informed about all these changes.

Research new internal communication channels to add to your culture stack. Armed with that information, you can schedule sessions to teach your team about these tools. You could make it a regular occurrence where you meet with your employees to discuss new communication developments.

3. Plan & Schedule Communications
   If there's one thing that companies with the best internal communication practices have in common, it is that they schedule all communications. It is always better to plan ahead.

By scheduling, you give yourself time to develop the best combination of sentences to deliver your message appropriately. That mad dash to send out an announcement has led to many avoidable mistakes.

4. Create Engaging & Personalized Communication
   Many company announcements and broadcasts are left unread by the employees. As of June 2023, this figure was found to be 65%. These employees are so used to the generic messages in these documents that they can't be bothered to even glance through them.

5. Maintain Open & Consistent Communication Channels
   Engaged employees are every manager's dream. These workers go above and beyond for the company and actively make decisions that align with your business goals. Once you have staff like these, you'll feel their impact in every area of your organization.

6. Promote Cross-Departmental Communication
   Departments in your organization shouldn't be islands on their own. While the marketing team has different duties from the HR department, their primary goal should be the company's growth.

7. Track & Optimize Key Communication Metrics
   On the road to better internal communications, setting goals you wish to achieve and tracking your progress is crucial. You can't be sure of the efficacy of a strategy without some data to back your claim.

8. Share Company Newsletter & Industry Insights
   As a company expands, it becomes much more difficult for the management to connect with their employees. With little communication from the higher-ups, staff get jaded and begin to feel like simple cogs in the company's wheel.

9. Gather Feedback & Ideas From Employees
   Creating engaging business content can be difficult without knowing what works best for your employees. However, you could save yourself some stress by asking them about it.

10. Recognize Team & Employee Successes
    'Give credit where credit is due.' That is a great saying that should be remembered when handling internal communications. It is one thing to encourage your workers to achieve goals and another to recognize their efforts when they do.

Building a Productive Workplace Through Internal Communications

Internal communication is a vital aspect of every business. It creates engaged employees who are invaluable in achieving a company's goals through increased productivity. Any organization with an optimized workplace interaction system has an edge over its competitors. That is why a clear strategy is needed.

If you're trying to enhance your internal communications, you can use an all-in-one tool like Assembly. This modern intranet software comprises a knowledge base, an idea portal, and an expansive rewards center. It has all the tools necessary to take your workplace interactions to the next level.

So, set some SMART goals, create personalized content, and track your progress, but do loosen up. Stiff and formal announcements don't create engaged employees or enhance workplace interactions. Follow these practices and improve your internal communications starting today.

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